Turning hard science into premium health ventures.
We discover, build and scale evidence-backed consumer brands—under one roof.
Driven by Evidence.
Delivering Real Impact.
Our principles guide every venture we launch.
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Evidence-First
Premium by Design
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Radical Transparency
Our Venture Portfolio
People Who Bridge Science & Business
Two founders combine 20 + years of nutrition science with world class commercial execution to turn evidence into premium health brands.
Dr Graeme Smith
PhD, R. Nutritionist
Co-Founder
With two decades of leadership across personalised-nutrition R&D, product strategy and venture creation, Graeme is a science-driven executive who transforms breakthrough research into premium consumer offerings. His career spans NEOM, Swisse Wellness, Prenetics and H&H Group, where he launched data-guided supplement lines and opened new APAC markets, underpinned by a PhD in Nutritional Biochemistry and patents in macronutrient sensitivity and exercise genotyping. Passionate about evidence-led innovation and high-performance teams, Graeme blends rigorous scientific insight with commercial acumen—publishing in tier-one journals, advising start-ups to multinationals, and building cross-functional ecosystems that deliver measurable impact and sustainable growth.
Moses Ceraman
MBA, FCG, FGIA
Co-Founder
With over three decades of leadership experience across business strategy, innovation, portfolio management, consulting, and finance, Moses is a seasoned business executive committed to driving ambitious growth and transformational outcomes. His extensive FMCG background includes launching new brands, establishing operations in new markets, and leading global systems rollouts, with a career shaped by globally renowned organizations such as EY, Dilmah Teas, Mars Inc., and Swisse Wellness.Passionate about building innovation-led cultures and high-performing ecosystems, Moses brings a powerful blend of strategic agility, commercial acumen, and strong stakeholder engagement to consistently deliver impactful results and foster sustainable success.
People Who Bridge Science & Business
Two founders combine 20 + years of nutrition science with world class commercial execution to turn evidence into premium health brands.
Dr Graeme Smith PhD, R. Nutritionist
PhD Nutritional Biochemist, Co-Founder
With two decades of leadership across personalised-nutrition R&D, product strategy and venture creation, Graeme is a science-driven executive who transforms breakthrough research into premium consumer offerings. His career spans NEOM, Swisse Wellness, Prenetics and H&H Group, where he launched data-guided supplement lines and opened new APAC markets, underpinned by a PhD in Nutritional Biochemistry and patents in macronutrient sensitivity and exercise genotyping. Passionate about evidence-led innovation and high-performance teams, Graeme blends rigorous scientific insight with commercial acumen—publishing in tier-one journals, advising start-ups to multinationals, and building cross-functional ecosystems that deliver measurable impact and sustainable growth.
Moses Ceraman MBA, FCG, FGIA
Corporate & Strategy Lead, Co-Founder
With over three decades of leadership experience across business strategy, innovation, portfolio management, consulting, and finance, Moses is a seasoned business executive committed to driving ambitious growth and transformational outcomes. His extensive FMCG background includes launching new brands, establishing operations in new markets, and leading global systems rollouts, with a career shaped by globally renowned organizations such as EY, Dilmah Teas, Mars Inc., and Swisse Wellness. Passionate about building innovation-led cultures and high-performing ecosystems, Moses brings a powerful blend of strategic agility, commercial acumen, and strong stakeholder engagement to consistently deliver impactful results and foster sustainable success.
World-Class Scientists,
World-Class Ventures
Our advisory team—authors of hundreds of papers in the world’s top journals—guides every venture with gold-standard evidence and global credibility.
Professor David Cameron- Smith
Scientific Advisor
Professor David Cameron-Smith is an international authority on human nutrition with 25 years’ experience spanning academia, clinical research and food-industry innovation. Former Science Director of New Zealand’s High-Value Nutrition programme and currently a Professorial Fellow of the Riddet Institute, New Zealand, he leads landmark studies on diet-gene interactions, muscle metabolism and healthy ageing, advising governments and global FMCG on evidence-based product strategy.
Professor Catherine Stanton
Scientific Advisor
Professor Catherine Stanton is a leading microbiome and functional-foods scientist with more than 25 years at Teagasc Moorepark and an adjunct professorship at University College Cork. Author of 600+ papers and multiple patents, she bridges dairy science, probiotics and infant nutrition, guiding global companies on translating gut-microbiota discoveries into clinically validated consumer products.
Professor Andrew Pipingas
Scientific Advisor
Professor Andrew Pipingas is a cognitive neuroscientist renowned for translating nutritional biochemistry into measurable brain-health outcomes. Based at Swinburne's Centre for Mental Health and Brain Sciences, he leads randomised controlled human clinical trials investigating how polyphenols, nutraceuticals, and lifestyle interventions can improve brain health. Professor Pipingas guides government and industry partners on evidence-based strategies to enhance cognition, mood, and healthy brain ageing.
Professor Paul Ross
Scientific Advisor
Professor Paul Ross is an internationally acclaimed microbiologist and Director of APC Microbiome Ireland. Over a 30-year career—spanning Teagasc and University College Cork—he has authored 600+ papers and secured >20 patents on bacteriocins, probiotics and phage therapy, helping global nutrition and pharma partners convert breakthrough microbiome science into validated immune- and metabolic-health solutions.
Selected Publications
Peer-reviewed work authored by our founders and advisory panel in the world’s leading journals.
